Most people don’t remember the moment a new feature went live. But they do remember the time support saved their day.
That’s where Adam comes in.
We’re proud to share that Adam El-Bouch, our support lead at Easy Business App, has been named a finalist for Customer Service Professional of the Year at the Australian Service Excellence Awards. It’s well-deserved recognition for someone who, day after day, makes life easier for our users.
If you’ve ever raised a support ticket with us, chances are you’ve spoken to Adam. He has a knack for turning stress into relief.
Gail, a user, put it best:
“Shout out to Adam for his expertise today. Made a stressful situation disappear. All the troops have their payslips and the ATO has the STP. Great work Easy Business App.”
Robert shared a similar experience after switching from another provider:
“I’m really happy with Easy Business App. Their customer service is great, very caring, and Australian-based. I moved from another provider who took 3 days to reply to a support request. Adam and the team respond quickly and clearly — exactly what small businesses need.”
That’s Adam in a nutshell — quick to respond, clear in his guidance, and focused on giving people confidence.
For small business owners, fast and friendly support can mean the difference between paying your staff on time or not, or getting that quote to the customer that you promised today, or missing it.
For accountants and bookkeepers, the impact is just as important — but often overlooked. Too many firms are wasting hours each week answering “how do I?” questions from their clients or untangling mistakes that could have been prevented if their client had a three-minute chat with us. Our support means those client questions get answered directly, saving firms’ time and letting them focus on the higher-value work they’re meant to be doing.
The software marketplace is crowded. There will always be new features and shiny tools competing for attention. But when things get tough, support is what people remember.
We’ve won customers over from competitors who left them waiting days for a response. Adam has shown them how different it feels to have someone who listens, explains clearly, and makes sure they’re looked after.
That’s why we see support not as an afterthought, but as one of the biggest ways we can stand apart.
The Australian Service Excellence Awards bring together the very best in the industry, and Adam’s finalist spot puts him among them.
We couldn’t be prouder — not just of the recognition itself, but of the example Adam sets for all of us. His work shows that support done well is about more than fixing problems. It’s about building confidence and strengthening relationships.
Paul Sharpe, our CEO, sums it up best:
“Adam is absolutely integral to Easy Business App. The exceptional standard of customer service he provides, day in and day out, is a true market differentiator for us. He has, without question, turned our support function into a profit centre — and both we and our customers would be lost without him.”
Adam may be the one in the spotlight, but his work represents the standard we strive for across the board. Every chat, every email, every phone call is handled with the same care and urgency — because we know the stakes are high for the people we serve.
For anyone running a business, it means getting clear answers quickly so you can keep things moving without stress or delay.
For those supporting others, it means knowing the people you work with are in good hands — freeing you up to focus on the bigger picture.
It’s this combination, smart software backed by award-nominated support that sets Easy Business App apart.
Want to see what that feels like in practice?