Introducing Paid Pro Plans for Easy Invoicing and Easy Cashflow

We're introducing new paid "Pro" plans for Easy Invoicing and Easy Cashflow. Read on to learn more...

This is quite a long article, so here is a quick summary before we begin:

• Paid plans for Easy Invoicing and Easy Cashflow launch on Monday, December 16th, 2024.
• A free plan will remain for both.
• The paid plans are "opt-in" i.e. we won't just start charging existing users without you explicitly subscribing
• For Easy Invoicing, the free plan includes two invoices per month. Unlimited invoices will be $9.95/month.
• For Easy Cashflow, the free plan includes unlimited manual Ins/Outs, but does not include bank feeds or importing transaction CSV files. Unlimited bank account linking, with unlimited transactions, will be $9.95/month.

This article is (hopefully!) completely free from "marketing BS" about "plan simplification" and "making your life better". Some users will be paying more than they do today. We won't try and hide away from that or confuse you, but if you do have feedback, please reach out and let us know!

Right, let's dive in... 

Why are you introducing paid plans? Can't everything stay free forever?

We'd love to be able to offer you completely free software. But we do need to earn at least some money for food and rent for our staff, which we hope you'll agree isn't entirely unreasonable.

We wrote last year about the perils of free software, which is why we have always said very clearly that Easy Invoicing and Easy Cashflow were free at launch, but that paid plans would be coming alongside free plans.

In fact, when we launched Easy Invoicing in February 2022 we said it would be free until July 2022 (you can see it for yourself in the web archive here). We've pushed that date back several times since then, while we've worked to add more and more great features like automated overdue reminders and online payments and get it to the fully polished product that you see today. We don't believe in making you pay us for the privilege of testing our own software 😀

Easy Cashflow launched earlier this year, with the same promise and with more great features added since launch like bulk editing and CSV uploads.

Will there still be free plans?

Yes, absolutely. There will still be free plans!

Easy Invoicing will have two plans, Basic and Pro. The only difference is the number of invoices you can create per month. Around 50% of our existing Easy Invoicing users will find the Basic plan enough, so won't need to upgrade to Pro.

Easy Cashflow will also have two plans, Basic and Pro. You'll need the Pro plan to link bank accounts and automatically import transactions, or to upload CSV files of transactions, but manually creating Expense and Income items will remain free.

	Basic	Pro
Create unlimited manual Expenses/Income	✅	✅
Bank feeds and CSV transaction uploads	❌	Unlimited accounts Unlimited transactions
Customised categories	✅	✅
Full reporting via Easy Reports	✅	✅
Tonnes of other great features	✅	✅
Price per month	FREE	$9.95

 

How do these prices compare to your competitors?

Very glad you asked! We are a lot more affordable than our competitors. We're also perfect for new businesses, because you can start for free and then just upgrade as you grow.

You can check out our new pricing calculator to see precisely how much your saving or use this handy comparison table below:

Send 2 invoices per month (no payroll, no cashflow)	Free	$35	$31	$29	$7.99
Send unlimited invoices per month (no payroll, no cashflow)	$9.95	$70	$31	$29	$49.99
Manual expense/income recording only (no payroll, no invoicing, no bank feeds)	Free	$35	$31	$29	N/A
Link unlimited bank accounts and process unlimited transactions per month (no payroll, no invoicing)	$9.95	$35	$58	$29	N/A
Send unlimited invoices per month. Link unlimited bank accounts. Process payroll for up to 4 employees.	$29.85	$90	$64	$53	N/A

Prices correct as of 30/11/2024. Plans compared are: Xero Ignite and Comprehensive plans; MYOB Lite and Pro plans; QuickBooks Online Simple Start (+ payroll) plans; Invoice2Go Starter and Premium plans. Introductory offer prices are excluded. MYOB Solo (app-only) plan excluded.

 

Summary

In summary:

• There will still be Free plans for Easy Invoicing and Easy Cashflow
• Pro plans will be available for $9.95/month for each

All existing users will go onto a 30-day trial of the Pro plans of Easy Invoicing and Easy Cashflow to give you time to decide which plan is right for you. At the end of that period, you'll be moved onto the Free plan.

See the FAQs below for more, or do feel free to contact us if you have any questions or feedback.

by Mike Ward
Head of Customer Experience

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Frequently Asked Questions (FAQs) 

Why don't you bundle your plans?

Because everyone we speak to about it tell us that they hate bundling. No one likes paying for features that they don't use, which is exactly what happens with most accounting software.

Only need payroll, but nothing else? Well, Xero removed their old "Payroll-only" plans, so now you have to pay $90/month and get a load of features you don't need. Great.

Want bank feeds but have no need for invoicing or payroll? Well, MYOB only let you add 2 bank accounts on their Lite plan, so for the third you'll have to upgrade to their Pro plan... and now you are also paying for invoicing and timesheets, which you don't need. Wonderful.

In our opinion, bundles are great for the software provider, but suck for the user, because you almost always end up paying more. And in this day and age, where billing is entirely automated, it's really no problem to let people "pick and choose" to get the perfect plan for them.

Why can't you offer "one-off" software like the old days? Why is everything a monthly subscription now?

Mostly this is to do with the pace of change. Treasury and the ATO are constantly making changes to reporting and compliance. In recent years we've seen the introduction of Single Touch Payroll (STP) and a huge upgrade (STP Phase 2). In the medium future, we'll also likely see the introduction of mandatory e-invoicing for smaller businesses and the introduction of Payday Super in July 2026. Plus, tax rates change, super rates change and myriad other elements come in to play (like JobKeeper payments during COVID).

All of these solutions require massive investment for us to design, build, test, release, maintain and update. It's just not really feasible to have "buy once, own forever" accounting software any more.

Can I pay annually?

We've also made a conscious decision (so far) not to offer annual pricing, as we find the smaller the business, the more flexibility is required. That's why we only have monthly pricing and we have no lock-in periods, so you can flex your plan as you need.

Are software subscriptions tax deductible?

Yep, accounting software subscription costs are a genuine business expense so they're tax deductible.